The Purpose Behind My New Business - And How to Find Yours

The Purpose Behind My New Business - And How to Find Yours

We’ve all experienced that feeling that comes with trying something new. Nerves. Anxiety. Excitement. What if I fail? What if no one likes what I create? Or worse, what if they do like it, but I lose “the touch?”

It’s easy to say that these feelings are normal, but still not easy. This is how it felt in late 2016 when I decided to take the bull by the horns and start BelaMarca Studio, my Branding and Design business. I barely had any money. I barely had any ideas. And I barely had any experience. Are you resonating with me, friend? One thing I knew for sure is this: I had a clear purpose behind my new business, and that was enough to get me started.

How to Research and Create Excellent Content - without being a copycat

How to Research and Create Excellent Content - without being a copycat

You might agree that when you were in school, you weren't always excited about every class or lesson that was being taught (#IStillCantDoMath). And it probably didn't get any better in college, and you were paying! Needless to say, when it comes to our businesses, this is when we can't seem to get enough info on our industry or niche.

So we google, and we research, and we read, and we collect information. Because who doesn't want to get better at what they do, am I right? But the more we look at others, the more insecurity may sink in. You know, that feeling of being a new business owner and wondering what on earth you think you're doing? Panicking over the thought of not having as much knowledge, experience, or time as the next person. Naturally, we tend to copy those who've paved the way before us. Sometimes we just feel like we want to use the words of those who seem to have “gotten it right the first time.” No need to fear, I've put some tips together to help you research and collect inspiration without being a copycat.